ye777 Privacy Policy —
Your Data, Handled with Care

1. Who We Are

1.1 This Privacy Policy ("Policy") is published by ye777 ("the Company", "we", "us", "our"), the operator of the online gaming and sports betting platform accessible at ye777.games (the "Platform").

1.2 ye777 acts as the data controller for personal data collected through the Platform. This means we determine the purposes and means by which your personal information is processed.

1.3 This Policy applies to all players who access or use the ye777 Platform, whether from Karachi, Lahore, Islamabad, or any other location in Pakistan, as well as any person who communicates with ye777 via email, WhatsApp, Telegram, or live chat.

2. Information We Collect

2.1 Information You Provide Directly

When you register for a ye777 account, deposit funds, or contact support, you provide us with information including but not limited to: your full legal name, date of birth, CNIC number, residential address, email address, Pakistani mobile number, and payment method details (such as your Easypaisa or JazzCash account number, or bank account details for HBL, UBL, or MCB Bank transactions).

2.2 Information Collected Automatically

When you use the ye777 Platform, we automatically collect certain technical information, including your IP address, device type and operating system, browser type and version, pages visited, session duration, game activity logs, and transaction records. This data is collected using server logs, cookies, and similar tracking technologies as described in Section 6.

2.3 Identity Verification Documents

2.3.1 As part of our Know Your Customer (KYC) obligations, ye777 may request copies of identity documents such as your CNIC and proof of payment method ownership. These documents are processed solely for identity verification and anti-money-laundering compliance purposes and are stored securely in accordance with Section 7.

2.4 Information from Third Parties

In some circumstances, ye777 may receive information about you from third-party sources, including payment processors (such as Easypaisa, JazzCash, and partner banks), fraud prevention services, and identity verification providers. This information is used only to supplement the data you have provided and to maintain Platform security.

3. How We Use Your Information

ye777 uses your personal data for the following purposes:

• Account Management: To create, maintain, and secure your ye777 account, including processing your login credentials and enabling two-factor authentication.
• Payment Processing: To process PKR deposits and withdrawals via Easypaisa, JazzCash, and partner banks, and to maintain accurate transaction records.
• Identity Verification: To verify your age (18+) and identity as required by our KYC obligations and to comply with applicable anti-money-laundering regulations.
• Platform Security: To detect, prevent, and investigate fraud, suspicious activity, collusion, and any other activity that violates our Terms and Conditions.
• Customer Support: To respond to your queries, resolve disputes, and provide technical assistance in English via WhatsApp, Telegram, and live chat.
• Responsible Gaming: To monitor gaming patterns and enforce responsible gaming tools such as deposit limits and self-exclusion at your request, or proactively where required.
• Promotions and Marketing: To send you relevant promotional offers, bonus notifications, and platform updates — but only where you have given your consent or where we have a legitimate interest that does not override your rights.
• Legal Compliance: To comply with applicable laws, respond to regulatory requests, and enforce our Terms and Conditions.
• Platform Improvement: To analyse usage patterns, identify technical issues, and improve the overall ye777 experience for players across Pakistan.

4. Legal Bases for Processing

4.1 ye777 processes your personal data on the following legal bases:

• Contract Performance: Processing necessary to deliver the services you have signed up for, including account management, game access, and payment processing.
• Legal Obligation: Processing required to comply with applicable laws, including anti-money-laundering regulations, age verification requirements, and financial record-keeping obligations.
• Legitimate Interests: Processing carried out for purposes such as fraud prevention, Platform security, and service improvement, where our interests are proportionate and do not override your fundamental rights.
• Consent: Processing for marketing communications and non-essential cookies, where we have obtained your explicit prior consent. You may withdraw this consent at any time.

5. Sharing Your Information

5.1 ye777 does not sell your personal data. We may share your information with the following categories of third parties, strictly for the purposes described:

• Payment Processors: Easypaisa, JazzCash, SadaPay, Raast, HBL, UBL, and MCB Bank, to the extent necessary to process your transactions.
• Identity Verification Providers: Third-party KYC and age-verification services, to confirm your identity and eligibility.
• Fraud Prevention Services: Risk management platforms that help ye777 identify and prevent fraudulent activity on the Platform.
• Technology and Hosting Providers: Cloud infrastructure and software providers who process data on our behalf under binding data processing agreements.
• Legal and Regulatory Authorities: Where required by law, court order, or a legitimate regulatory request from a competent authority.

5.2 All third parties with whom ye777 shares personal data are required to process that data in accordance with applicable data protection law and are prohibited from using it for any purpose other than the specific service they provide to ye777.

6. Cookies and Tracking Technologies

6.1 ye777 uses cookies and similar tracking technologies to operate the Platform effectively. Cookies are small data files stored on your device that help us recognise your browser, maintain your session, and remember your preferences.

6.2 ye777 uses the following categories of cookies:

• Strictly Necessary Cookies: Essential for the Platform to function. These cannot be disabled without breaking core functionality such as login sessions and payment flows.
• Performance Cookies: Collect anonymous data about how players use ye777, which pages are visited most frequently, and where errors occur. Used to improve Platform performance.
• Preference Cookies: Remember settings such as your preferred language and display options so you do not need to reset them on each visit.
• Analytics Cookies: Used — with your consent — to analyse aggregated usage patterns and improve the Platform experience for all players in Pakistan.

6.3 You can manage your cookie preferences through your browser settings. Disabling strictly necessary cookies will affect Platform functionality. All other cookies may be declined without impacting your core gaming experience.

7. Data Retention

7.1 ye777 retains your personal data for as long as your account is active and for a period thereafter as required by applicable law and our internal record-keeping obligations. Transaction records, KYC documents, and account history are typically retained for a minimum of five years following account closure to satisfy anti-money-laundering and financial compliance requirements.

7.2 When data is no longer required for the purposes for which it was collected, it is securely deleted or anonymised so that it can no longer be attributed to any individual player.

7.3 If you exercise your right to erasure (see Section 9), ye777 will delete your personal data to the maximum extent permitted by law, subject to any overriding legal obligations to retain certain records.

8. Security of Your Personal Data

8.1 ye777 implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include 256-bit SSL encryption for all data in transit, access controls limiting data access to authorised personnel, regular security assessments, and secure data storage practices.

8.2 While ye777 takes reasonable steps to protect your data, no internet-based system is entirely immune from risk. You also have a responsibility to keep your account credentials secure and to notify ye777 promptly if you suspect unauthorised access to your account.

8.3 In the event of a data security incident that poses a risk to your rights and freedoms, ye777 will notify affected players and relevant authorities within the timeframes required by applicable law.

9. Your Rights

9.1 As a ye777 player, you hold the following rights in relation to your personal data. You may exercise any of these rights by contacting our support team at the details in Section 13:

• Right of Access: Request a copy of the personal data ye777 holds about you, free of charge.
• Right to Rectification: Ask us to correct any inaccurate or incomplete personal data held in your account.
• Right to Erasure: Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
• Right to Restriction: Ask ye777 to restrict the processing of your data in certain circumstances, such as while a dispute is being resolved.
• Right to Data Portability: Request that we provide your personal data in a structured, commonly used, machine-readable format.
• Right to Object: Object to the processing of your personal data for direct marketing purposes at any time, with immediate effect.
• Right to Withdraw Consent: Where processing is based on consent, withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

9.2 ye777 will respond to all valid data rights requests within 30 days. In complex cases, this period may be extended by a further 60 days, in which case we will notify you of the extension and the reason for it.

10. Marketing Communications

10.1 ye777 may send you promotional communications about bonuses, new games, special events, and platform updates. We will only do so where you have consented to receive such communications at the time of registration or subsequently through your account settings.

10.2 You may opt out of marketing communications at any time by updating your notification preferences in your ye777 account settings or by contacting the support team. Opting out of marketing communications will not affect transactional communications related to your account, such as deposit confirmations, withdrawal notifications, and security alerts.

11. Children and Minors

11.1 The ye777 Platform is strictly for adults aged 18 and over. ye777 does not knowingly collect personal data from individuals under 18 years of age. If we become aware that a minor has registered on the Platform or provided us with personal data, we will immediately close the relevant account, delete the data in question, and, if applicable, return any deposited funds.

11.2 If you have reason to believe that a minor is using the ye777 Platform, please contact our support team immediately so that we can investigate and take appropriate action.

12. Changes to This Policy

12.1 ye777 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or Platform functionality. The updated Policy will be published on this page with a revised effective date. Material changes affecting your rights will be communicated via registered email or an in-platform notification at least 7 days before taking effect.

12.2 Your continued use of the ye777 Platform following the effective date of any update constitutes your acknowledgement of the revised Policy.

13. Contact and Data Enquiries

13.1 For any questions, concerns, or requests relating to this Privacy Policy or your personal data, you may contact the ye777 data team through the following channels:

• Email: [email protected] (plain text — not a clickable link)
• WhatsApp: Available via the Platform upon login
• Telegram: Available via the Platform upon login
• Live Chat: Available on all Platform pages, 24/7

13.2 All privacy-related enquiries are handled by our English-speaking compliance team. We aim to acknowledge all data rights requests within 48 hours and provide a full response within 30 days.